Before you stop caring, you will find yourself justifying bullshit things about the products, like why an iPod doesn't come with a fucking charger. Who remembers selling these bastard things for the 1st iPhone?
Probably backed up with;
"Yeah, it's like narrower here so like rain won't get in and stuff"
But once you get your first Solid after a year of caring, you'll just start admitting that it is in fact bullshit.