Thursday, 7 October 2010

Personal Projects

A rare sight: a creative during a Personal Project.

    So you buy a service called one to one. One. To. One. As in, one person, a high paying customer like yourself, can sit with one professionally trained Creative that will teach YOU how to use the software. This actually does exist, with the rub being, if you can get a session. Apple will hugely oversell one to one and massively under-staff the Creative team. This means that you can actually book a session with a Creative, but there's a good chance it will be with an untrained FRS. What you also might be sucked into is attending a Personal Project session.

    What an utter waste of time. You're told you can sit for hours just working on a project with help at anytime from a Creative. The trouble is any Creatives staffed in to 'lead' the Personal Project session will be asked by management to swap iPhones for the entire time. So that's the Creatives and the customers Apple have lied to in one go.