Showing posts with label Marketing. Show all posts
Showing posts with label Marketing. Show all posts

Monday, 28 November 2011

iOS fragmentation - Is it worse than Android's?

How do we define fragmentation?

This is what fragmentation (frgmn-tshn) actually means:
The scattering of parts of a computer file across different regions of a disk. Fragmentation occurs when the operating system breaks up the file and stores it in locations left vacant by previously deleted files. The more fragmented the file, the slower it is to retrieve, since each piece of the file must be identified and located on the disk.

Below we will try to explain the FUD term propagated by Steve Jobs and spread by Apple fans that also have a very vague idea of it's meaning.

  • the inability to update the OS because of the manufacturer?
  • the user's choice not to update?
  • the coexistence of multiple app stores?
  • exclusive apps?
  • different hardware configurations?


So let's start with updates

    If we are to consider updates as the sole factor in fragmentation, we would certainly be wrong. Both Android and iOS can run the same Apps. Forcing partial updates like iOS 4 on iPhone 3G and 3GS has lowered the device performance considerably while still not bringing the same features iPhone 4 had. Apple might have reduced fragmentation in statistics, but it has decreased user experience by making 3G and 3GS laggy devices.

So how are iPhone updates doing in 2011?
According to statistics, not too well. So far iOS 5 is only on 38% of all iPhones:

"According to Chitika Insights, one month after release, the new OS is on 38 percent of iPhones, 30 percent of iPads and 12 percent of iPod Touch.
iOS5 distribution in 2011
 The firm uses mobile ad network impressions to analyze traffic."

In comparison, Android's latest major distribution for Phones 2.x.x is spread across 95% of the devices, and the latest subversion, Gingerbread or 2.3.x is spread across 38.2% of the devices.

We should also mention that Android has a market share or 52.5% while Apple has a market of ~15%. Given the fact that there are 443 unique Android devices released and only 7 iPhones, I'd say Apple's closed eco-system idea is doing a lot worse in the real world than it did on paper.

Saturday, 10 September 2011

‘Other designs are possible’

    Apple and Samsung are at odds over patents. In numerous courts, in numerous states, in numerous countries on numerous continents, the pair continue to file complaint after complaint. Apple says Samsung builds copycat devices that steal design elements from its iPad tablet and iPhone smartphone. Samsung says Apple’s mobile devices violate multiple Samsung patents covering communications standards. And round and round we go.
    In the most recent development of note, a German judge on Friday upheld a ruling that will block Samsung’s local unit from selling the Galaxy Tab 10.1 tablet in Germany. In her decision, Judge Johanna Brueckner-Hoffman stated, “The court is of the opinion that Apple’s minimalistic design isn’t the only technical solution to make a tablet computer, other designs are possible.” Other designs are possible. The judge continued, “For the informed customer there remains the predominant overall impression that the device looks [like the iPad].”

Well that’s just a tough break for Samsung.

Friday, 4 February 2011

Apple: Hey! Your bank account just got drained

     An unsuspecting reader of The Register, named Peter, woke up one morning to discover an email informing him of a "£10 Monthly Gift for wqfaqapk445@hotmail.com", an account he'd never heard of.
    The vouchers, sent to a recipient's email address, can be used to purchase music and audio books from the iTunes Music Store. Peter checked his iTunes purchase history, where to his horror he discovered scores of these "Monthly Gift" purchases, all of which had been generated within a short space of time on 19 January, but only one of which generated an email - because Apple really doesn't want to bother you while "you're" spending. He was informed of the theft by an e-mail from Apple, saying his £1,000 gift purchase had been confirmed, sum which didn't alert any of the iTunes security policies (if there are any) for an user that didn't spend more than 5£ a month. Ever.

    Apple describes iTunes Monthly Gifts as a "great way to give a gift that keeps on giving".
"How is it even possible for iTunes to be used as some type of glorified bank account? Why the hell would I want to use iTunes to transfer money to people?
"It is completely unacceptable that Apple has turned iTunes into some type of pseudo-PayPal without the security measures, monitoring and care being taken to run something so important,"
"iTunes isn't just a system for buying a bit of music; it's turned into a banking system that can wipe out your finances and put whole families into financial limbo." Peter concluded.
[UPDATE]

Monday, 3 January 2011

Apple Sued For Sending User Data To Advertisers

   Apple has been sued this week over "allegedly transmitting user information to advertising networks without the consent of owners" of its iOS devices.
   Jonathan Lalo, of Los Angeles, says Apple and a group of mobile app developers sold his personal data (age, sex, location) to ad networks:
"[Lalo] did not expect, receive notice of, or consent to Defendants' tracking of his iPhone app use and did not want Defendants to engage in such activity."
   The user agreement policies state that apps are not allowed to transmit data without a user's consent. The suit comes at a time when the WSJ has broken news that many mobile applications transmit personal data to third party advertisers without user content.
    About time for somebody to gather evidence and file a case as the risks have been there ever since the first iPhone and as apple never took a any action to cover the holes, it became obvious they didn't take any action for their own interest: iOS 4 - as insecure as ever, Apple personal information free give-away, October is the iOS security flaw month at the iPhone Fever!
    Unfortunately solvng the issue requires rewriting of a major part of the iOS kernel that unlike Symbian or Linux (Android, MeeGo) doesn't have any embedded security features like firewalls (hint: iptables).

One of the most high-profile apps named is Pandora, the popular Internet radio app.

Via: WSJ

Tuesday, 5 October 2010

iOS becoming globally the most unpopular OS (follows in MAC's footsteps?)

     New data from The Nielsen Company shows that Google's Android mobile operating system is now the most popular OS among those who bought a new smartphone in the U.S. during the last six months, with a 32% share of recent acquirers.
     Blackberry and Apple are meanwhile tied for a third place, in a "statistical dead heat," if we're to think of it world-wide. Among new smartphone purchasers in US, the Android OS is being adopted by 32% of handset buyers while RIM and Apple are tied for second with 26% and 25% of new users, respectively.
     This is certain to put iPhone in the corner considering Nokia's comeback with N8 and dominant market share in Europe and Asia. This data is interesting given earlier reports from analysts at Gartner who forecasted that Android would become the number one operating system in the U.S. by the end of 2010 and could steal the number one spot from Symbian in global market share by 2014.

Friday, 16 April 2010

iPad early adopters are fanboys - statistically speaking

Greg Packer, America's fanboy #1, first in line for the iPhone
Remember kids, you''ll grow up to be just like him!
     Research firm Piper Jaffray has released a survey today that includes the results of 448 launch day iPad buyers, and it appears that most are what could be considered Apple "fanboys."
    74 percent of the buyers were current Mac users, and 96 percent of those were completely satisfied with their Mac computers.
    66 percent of the buyers own iPhones. 13 percent owned Amazon Kindle e-readers but 58 percent were set to replace it with the iPad.
    The most popular model purchased was the cheap $499 16GB model, at 39 percent of all buys, followed by the more expensive 32GB model at 32 percent.

Read more »
    74 percent of all buyers will use the iPad for Internet surfing, with 38 percent using the device for e-book reading, according to the chart below:

Apple is afraid of competition

     Apparently "Android" is a four-letter word in Cupertino. The flash card app Flash of Genius was a finalist in Google's Android Developer Challenge, and the developers thought that was worth mentioning in the description of the iPhone version of their app. Apple didn't agree, and sent the developers an email asking them to remove the Android line from their app description, under threat of an "interruption" in Flash of Genius' availability on the app store.

      I like Apple, but does anyone else think this seems a bit like a movie gangster cliché? It's just shy of showing up in a dark pinstripe suit, carrying a baseball bat and saying "It would be a shame if anything happened to your ... availability in the app store." There's no official ban on mentioning Android, as far as we know, so the email said that the description "contains inappropriate or irrelevant information." Apple mentioned the Android award specifically, though, without referring to Flash of Genius' other boasts about mentions in books and newspapers.

     What's the deal, Apple? Is this a one-time fluke that deserves an apology, or are we going to see all Android mentions consistently removed in the future? For Flash of Genius' part, they're contacting Apple to find out if there's any acceptable way to mention their award without getting their app booted from the store.

Trying To Fight Weak Sales, Apple Prepares iPhone With WiFi In China

       The iPhone has been a flop in Asia, only selling around 200,000 units in its first quarter in the country. One reason: It doesn't have WiFi, while grey market versions of the phone do.
      Apple's Chinese partner, China Unicom, tells the WSJ that could change.
     China Unicom's CEO hinted Apple is preparing to ship an iPhone with WiFi in it, but he didn't say when.
When Apple first entered the Chinese market, regulations barred cellphones from having WiFi. Instead, the phones had to have a Chinese standard called WAPI.
     After Apple redesigned its phone to include this standard, China changed the regulation so that phones with WAPI could also have WiFi. By the time the regulations had changed it was too late, Apple had manufactured phones without WiFi.
     It looks like the next version will have WiFi, which ought to help sales, at least a little bit.
Overall though, we don't think this sends sales to the moon. Apple still has a high price tag on the phone. And it will still be competing with the grey market.

iPhone vs Others: The Mobile OS Market

Via: Gartner, Gigaom